“We are proud to represent such a legendary icon of Hispanic culture,” said Francisco Arenas, vice president, Consumer Products, Univision Communications Inc. “Fans of music will now be able to share their love and never-ending appreciation of Celia Cruz through various merchandising offerings such as apparel and accessories and much more.”
“Eventus is very proud to be the exclusive representative of the Celia Cruz Estate worldwide and through this exclusive agreement, the golden legacy of la Guarachera de Cuba will continue to expand and reach new generations of music lovers”, said Nelson Albareda, president and CEO of Eventus.
“For Celia, nothing was more important than her fans. It is very gratifying to know that through this agreement, they can have Celia closer to them than ever. She would be very pleased”, said Omer Pardillo-Cid, her manager