Univision Announces Strategic Partnership with Celia Cruz Estate

 In efforts to become the leading Hispanic licensing agency in the U.S., Univision Enterprises, a division of Univision Communications Inc., the…

leading media company serving Hispanic America, today announced an exclusive global agreement to license an array of consumers products branded with the name and image of the late Cuban “Queen of Salsa” Celia Cruz.

“We are proud to represent such a legendary icon of Hispanic culture,” said Francisco Arenas, vice president, Consumer Products, Univision Communications Inc. “Fans of music will now be able to share their love and never-ending appreciation of Celia Cruz through various merchandising offerings such as apparel and accessories and much more.”

“Eventus is very proud to be the exclusive representative of the Celia Cruz Estate worldwide and through this exclusive agreement, the golden legacy of la Guarachera de Cuba will continue to expand and reach new generations of music lovers”, said Nelson Albareda, president and CEO of Eventus.

“For Celia, nothing was more important than her fans. It is very gratifying to know that through this agreement, they can have Celia closer to them than ever. She would be very pleased”, said Omer Pardillo-Cid, her manager

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